What if Toyota had dared to do with its Land Cruiser what Mercedes successfully achieved with its G-Class? That’s the question raised by the creation from PVS Automotive, an Australian tuning shop that has transformed the venerable FJ70 into a neo-retro icon packed with equipment, without touching the vehicle’s soul. A vision as radical as it is captivating, breathing new life into one of automotive history’s most iconic off-roaders.
The idea is anything but trivial: like Mercedes with the G-Class, it’s about preserving a timeless design, faithful to the original versions, while modernizing the interior and equipment to create a premium leisure vehicle. The result: a Land Cruiser FJ70 equipped with complete off-road preparation, a rear compartment convertible into a mini-camper, and above all, a hand-crafted cabin with finishing worthy of the most exclusive GTs.
Could this blend of raw authenticity and refined comfort work in America? At a time when premium 4x4s maintain a loyal following – despite environmental constraints – this kind of artisanal-luxury project, priced at $136,400, comes to challenge the Mercedes G-Class and Jeep Wrangler Rubicon, with a decidedly unique positioning. And in a market seeking differentiation, this singularity could well hit the mark.
An old-school Land Cruiser, reimagined like a Mercedes G-Class
Faced with the unwavering success of the Mercedes G-Class, which maintains its elite adventurer look generation after generation, some wonder what a similar evolution would have looked like at Toyota. This is precisely the bet attempted by PVS Automotive, an Australian tuning shop that imagined a modernized but faithful version of the Toyota Land Cruiser FJ70.
Maintaining its angular lines, generous ground clearance and rugged proportions, this revisited FJ70 echoes the utilitarian 4×4 once found on every continent. The difference is that here, the transformation targets the premium segment, without betraying the model’s original spirit. Perfect for those who regret the uniformization of today’s SUVs.
Complete off-road preparation ready for adventure
The work done by PVS Automotive isn’t limited to cosmetics. This modernized Land Cruiser receives a series of off-road improvements designed to maximize its capabilities on the most demanding terrain. Among the notable modifications: snorkel, oversized all-terrain wheels, roof rack with access ladder, removable interior setup.
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The rear is designed for quasi-camper use, with integrated drawers in the cargo area that can serve as storage or base for a camp kitchen. The space is optimized to allow sleeping installation once the rear seats are folded. All without affecting the vehicle’s robust structure, which remains faithful to the original model’s utilitarian spirit.
An artisanal, premium interior, worlds away from austerity
Where this Land Cruiser FJ70 really stands out is inside. Forget the military or minimalist atmosphere of the original versions: here, the cabin has been completely hand-crafted. You’ll find Recaro CS bucket seats, blue Alcantara trim with orange stitching, and attention to detail rarely seen on this type of vehicle.
This artisanal approach directly evokes that of very high-end model tuners, like Brabus or Heritage Customs. The contrast between the raw exterior and refined interior creates a striking effect that reinforces the exclusive character of this unique piece. This isn’t a classic restomod, but a true styling exercise blending nostalgia and modernity.
Unchanged mechanics, but still built for conquering terrain
Under the hood, no major changes: this Land Cruiser keeps the 2.8-liter diesel block with 204 horsepower and 369 lb-ft of torque, still sold in certain emerging markets. This engine, renowned for its reliability and endurance, remains perfectly suited to intensive off-road use.
While one might regret the absence of a modernized or electrified powertrain, this choice is consistent with the project’s “roots” spirit. Especially since potential customers are primarily looking for an uncompromising adventure vehicle, rather than a sanitized SUV. This robust engine is therefore an asset… as long as emissions standards allow it.
Exceptional vehicle pricing for a unique project
Offered at 220,000 Australian dollars, approximately $136,400, this artisanal preparation targets wealthy enthusiast clientele. Certainly, the price may seem excessive for a technically unchanged model. But compared to a Mercedes G 550 selling for over $140,000, or a Land Rover Defender V8, PVS Automotive’s Land Cruiser becomes an original and exclusive alternative.
This isn’t a vehicle intended for mass production, but a unique example, showcasing a specialized tuner’s expertise. And given the appeal for retro models with strong personality, it wouldn’t be surprising to see similar projects attract American markets – particularly in states like Colorado, Montana or Alaska, where purist 4x4s maintain real cult status.
